IE-commerce landing pages mainly sell physical goods and serve the sole goal of motivating visitors to take advantage of an offer. Though, the offer alone is not enough to convert leads into buying customers. When designing a landing page for an e-commerce business, you need to include specific elements such as a headline, hero shot, social proof and call-to-action button to capture the attention. These elements will offer all the information your audience needs to act on your offer. Still other companies create delightful product pages that give users an authentic experience as they browse through what the company has to offer.