Most people have come to rely on home pages to give them a bird’s-eye view of what a company or website is about. That means you can’t afford to waste this opportunity to deliver on that expectation. Of course, your home page footer design can be unique to your brand, but the elements found within it really shouldn’t be. Visitors expect scrolling won’t be necessary in order to find out what a site will do for them. In essence, your footer should be a 10-second story that proves to your visitors what value the site will be to them.